Abwaab | Senior Marketing Specialist-Egypt

Location - Egypt,Cairo

About Us:

Do you want to join a startup that is changing the way students learn across our region? Are you excited to witness the thrill of building a hyper-growth tech company?

As we work towards this mission, Abwaab is looking for an experienced & passionate, impact-driven, and motivated individual who is bold, and has a growth mindset to drive our business forward in Egypt.

Overview:

As a senior marketing specialist, you will be responsible for executing marketing campaigns and monitoring marketing programs across a variety of channels. Reporting to the Marketing Manager, the Senior Marketing Specialist will play a critical role in helping to develop and implement the overall marketing strategy for the company.

Key Responsibilities:

• Campaign Development: Design and implement innovative marketing campaigns to boost brand exposure and increase sales.

• Content Creation: Write engaging scripts for promotional videos and create compelling content for social media platforms, including reels.

• Digital Marketing: Utilize digital marketing strategies, including Google Ads, Meta and social media advertising, to effectively reach target audiences.

• Collaboration: Work closely with cross-functional teams to ensure cohesive messaging and branding across all channels.

• Market Research: Analyze market trends and consumer behavior to identify opportunities for campaign improvement and brand positioning.

• Performance Measurement: Monitor and report on the performance of marketing campaigns, utilizing analytics to inform future strategies.

• Team Player: Foster a collaborative environment within the marketing team and contribute to team goal

• Oversee: brand resources and processes to maintain consistency across all channels, including message frameworks, visual assets, key terminology, accurate data, and highlights.

• Adhere: to budgetary guidelines as outlined in the marketing plan.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2+ years of experience in digital marketing, preferably in the EdTech sector.

• Strong creative skills with a demonstrated ability to write engaging content and scripts.

• Experience in creating social media reels and visual content.

• Knowledge of social media advertising.

• Good communication and interpersonal skills.

• Ability to work collaboratively in a fast-paced environment and meet deadlines.