About CompanyFounded in 2019, apna is India’s largest professional networking and jobs platform for >250M members of India’s rising working class. Our mission is to connect people to opportunities and help reduce the skill and employment gap.We help candidates build their digital professional identities, find the best fit hyperlocal jobs, grow their network and learn new skills to grow their careers. Employers can find the best talent and hire for over 70 different roles in < 48 hours.

Having raised $190+ million from marquee investors like Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, Rocketship.vc and Greenoaks Capital, Apna is on a mission to enable livelihoods for billions in India.

About The Role

We’re hiring for a Manager of Enterprise Marketing to lead brand building, employer centric marketing and events and lead generation for the Growth & Business team at Apna. The role will be focused on working cross-functionally with BD, Account Management, Marketing, Content and others to establish and grow Apna’s brand among employers by executing short and long term strategic projects, primarily focused on the marketing function.

Requirements

Responsibilities

• Develop and implement comprehensive B2B marketing strategies to drive exponential growth, focusing on both short-term and long-term goals
• Identify target markets and buyer personas, and craft tailored messaging and value propositions to effectively engage with key decision-makers
• Collaborate closely with the sales team to align marketing efforts with lead qualification and conversion goals, ensuring a seamless handover of leads for effective sales closure
• Conduct market research and competitor analysis to identify industry trends, customer needs, and potential opportunities for product positioning and differentiation
• Utilize marketing automation tools and platforms to optimize lead nurturing, lead scoring, and customer segmentation processes
• Monitor and analyze key performance metrics, such as website traffic, conversion rates, customer acquisition cost, and customer lifetime value, to evaluate campaign effectiveness and identify areas for improvement
• Develop and manage relationships with industry influencers, thought leaders, and strategic partners to enhance brand visibility and drive referral traffic
• Create compelling marketing collateral, including sales presentations, whitepapers, case studies, and blog articles, to support lead generation and sales enablement efforts
• Stay up-to-date with the latest trends and best practices in B2B marketing, automation technologies, and digital marketing strategies, and make recommendations for continuous improvement
  
  

Skills Required

• Exceptional brand storytelling skills and experience building brand architectures
• Communication skills - Clarity and brevity in all forms of communication - ability to inform as well as influence is critical
• Hustle - Ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
• Leadership - Articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
• Left/Right Brain Balance - Can balance creativity/innovation with analytics/data
• Product Marketing - Strong understanding of Linkedin and marketing across different social media platforms
• Content - Manage teams to conceptualize and create content for brand marketing across channels
• Digitally Savvy - Driven to learn new technologies and tools
  
  

Required Experience

• BA/BS degree or higher or equivalent work experience;
• 3-5 years of experience with notable experience in marketing, sales and/ or product required
• +3 years of marketing experience in digital preferred
• Expertise with digital enterprise marketing tools (Linkedin, Salesforce, Google Suite, Asana)
• Experience in a fast growing tech company is a must