SEO Lead
Apna
Marketing & Communications
Bengaluru, Karnataka, India
Posted on Mar 28, 2025
Job Title: SEO Lead
Location: Bangalore (Work from Office)
Company: Apna
About Apna:
Apna is India's leading professional networking and jobs platform for the rising workforce. We're on a mission to empower millions by connecting them with the right opportunities.
Role Overview:
We are looking for a data-driven and strategic SEO Lead to drive organic growth, search visibility, and traffic acquisition. This role will own Apna's SEO roadmap, working cross-functionally with content, product, and engineering teams to enhance discoverability and rankings.
Key Responsibilities:
Location: Bangalore (Work from Office)
Company: Apna
About Apna:
Apna is India's leading professional networking and jobs platform for the rising workforce. We're on a mission to empower millions by connecting them with the right opportunities.
Role Overview:
We are looking for a data-driven and strategic SEO Lead to drive organic growth, search visibility, and traffic acquisition. This role will own Apna's SEO roadmap, working cross-functionally with content, product, and engineering teams to enhance discoverability and rankings.
Key Responsibilities:
- Develop and execute a comprehensive SEO strategy to increase organic traffic and user engagement
- Must run Programmatic SEO strategies to drive large-scale organic traffic
- Conduct keyword research, competitive analysis, and content optimization to improve rankings
- Collaborate with content, product, and tech teams to implement SEO best practices
- Optimize site structure, technical SEO, and page speed to enhance search performance
- Track, analyze, and report SEO metrics using tools like Google Analytics, Search Console, and SEMrush/Ahrefs
- Stay updated on search engine algorithm updates, AI-driven search trends, and industry best practices
- Lead link-building efforts and off-page SEO strategies for better domain authority
- 8+ years of experience in SEO, growth marketing, or organic acquisition
- Proven track record of scaling organic traffic and improving SERP rankings
- Expertise in Python, SQL, and automation for scalable SEO solutions.
- Experience working with large datasets and automating workflows
- Hands-on experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- Strong understanding of technical SEO, schema markup, and Core Web Vitals
- Ability to work in a fast-paced, data-driven environment with cross-functional teams
- Experience in app store optimization (ASO) is a plus
- Work on high-impact, large-scale SEO challenges
- Be part of a fast-growing company revolutionizing the job marketplace ecosystem