Responsibilities:

1.Cross-Channel Strategy:

• Develop and execute cross-channel marketing strategies to achieve business objectives, including but not limited to SEO, SEM, Tiktok, social media, email marketing, content marketing, and paid advertising.
• Collaborate with internal teams to align marketing efforts with overall business goals.

2.Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Implement SEO best practices to enhance organic visibility and search rankings.
• Manage SEM campaigns to drive targeted traffic and optimize for conversions.

3.Social Media Marketing:

• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
• Stay abreast of social media trends and implement innovative approaches to enhance the brand's presence.

4.Email Marketing:

• Design and execute effective email marketing campaigns to nurture leads, retain customers, and drive conversions.
• Implement segmentation and personalization strategies for tailored communication.

5.Content Marketing:

• Oversee the creation and optimization of engaging and informative content to attract and retain target audiences.
• Ensure content aligns with brand messaging and educational values.

6.Paid Advertising:

• Plan and execute paid advertising campaigns across various platforms, ensuring optimal ROI.
• Monitor and analyze campaign performance, making data-driven decisions to improve outcomes.

7.Analytics and Reporting:

• Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
• Provide insights and recommendations for continuous improvement.

8.Budget Management:

• Manage and optimize marketing budgets for various channels, ensuring cost-effectiveness and maximum impact.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven experience (3+ years) in digital marketing
• In-depth knowledge of the Education industry and understanding of its unique challenges.
• Strong analytical skills and the ability to interpret data to drive informed decisions.
• Excellent communication and interpersonal skills.
• Experience with marketing automation tools and platforms.
• Creative mindset with the ability to think outside the box.
• Certifications in relevant digital marketing areas are a plus.

If you are a strategic thinker with a passion for digital marketing in the education technology sector, we invite you to apply and be a key player in shaping the future of our Ed-Tech brand.

Benefit:

• Getting 13th month pay every year as company rule
• Company’s labor policy completely pursuant to Vietnamese labor legislation (social & health insurance, annual leave, working conditions, etc.);
• Young, dynamic working environment
• Snack, coffee free in office
• Join our team building program and many parties (lunch party, dinner party, cinema,...)
• Having the chance to work with skilled foreign professionals

Working Hour: Mon - Fri 9h30 - 18h30 and Sat 9h30 - 13h30

Working location: Hung Vuong Building, 670 Ba Thang Hai, District 10