Ethena delivers modern, effective workplace e-training. Its first product, harassment prevention training, focuses on culture change over compliance and is trusted by the most innovative companies including Netflix, Zendesk, Figma, and Medium. Ethena is a seed-stage company, backed by top-tier investors including GSV, Homebrew, Neo, and Village Global.

Strategic SDR Job Description

Ethena is looking for a passionate and impactful Strategic Sales Development Representative. This is a hybrid position, meaning the role will act as an AE for our scaling customers (<100 employees) actively moving them through our “self-serve” funnel and an SDR for our mid-market/ enterprise accounts. There are more responsibilities than a traditional SDR role and at an early stage company, there are many opportunities to progress and thrive.

The right candidate works well in a fast-paced environment and is creative and proactive. We don’t have an overly-bureaucratic sales process; instead, you’ll be refining and developing our sales motion in close collaboration with our Head of Sales and actively working with our Marketing team on efficiently moving deals through our self-serve funnel.

You’ll need to easily initiate consultative conversations (via email and Zoom), be a great writer, and be able to synthesize sales learnings to share with the Product Team. Finally, the right candidate is resourceful in generating new leads and will collaborate well with marketing to drive sales funnel.

Responsibilities: For our scaling business accounts: Partner closely with Product Marketing to: Convert leads by moving companies <100 through our self-serve funnel Optimize email campaigns Answer questions via email and chat Develop and improve scripts for demoing the product to SMB’s Document and iterate all parts of the SMB sales process and funnel Responsible for ensuring success of SMB leads that come from partnerships For our Mid-market/ Enterprise accounts: Develop opportunities for the sales team via outbound prospecting (e.g. develop new lead sources, send great emails, measure effectiveness, and iterate) Interact with prospects via phone, Zoom, social media, and email For all accounts: Track all relevant qualification and lead management activity using Salesforce Quickly learn the Ethena product, effectively communicate the value proposition and be able to react to objections and competitive questions Diagnose problems in our sales motion and test solutions such as new materials, different ways to demo the product, etc. As needed, work on special projects/events Collaborate with Sales and Marketing team members on our strategic sales approach Synthesize learnings to pass on to Product Team What makes a great candidate: 2 years of relevant sales, marketing, or related experience Excellent communication (written and verbal) and relationship management skills Ability to work on a highly functional team, meaning comfort with feedback, ownership, good meeting hygiene, etc. An entrepreneurial mindset: We’re an early stage startup so we’re not just looking for someone to run a playbook, we want you to help build it A “roll up your sleeves” mentality and comfort with ambiguity Excited to both prospect for and close deals Excited to own a function of the Ethena business Passion for what we’re building here at Ethena

Valued but not required: Experience in a high growth startup Experience with Salesforce and sales automation software (Outreach, Salesloft, Intercom, Customer.io, etc.) Experience with SMB’s, Self-Serve Funnels