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EdTech & The Future of Work
GSV Ventures
GSV Ventures

Director, Marketing Operations (USA Remote)



Marketing & Communications, Operations
Atlanta, GA, USA
Posted on Tuesday, July 9, 2024

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

The Director of Marketing Operations is responsible for developing and implementing strategies to streamline and optimize the marketing operations of the organization. This role is responsible for ensuring that marketing campaigns are executed efficiently and data is collected and analyzed effectively. This role involves managing cross-functional processes and leveraging data and technology to drive marketing effectiveness. The role combines elements of marketing, technology, data analysis, and project management to ensure the marketing team operates efficiently and effectively. The Director of Marketing Operations plays a crucial role in overseeing and optimizing marketing processes and workflows. The Director of Marketing Operations will create and own recommendations and insights into marketing’s performance, aligned with marketing spend to focus and improve marketing ROI.

The Director of Marketing Operations is a pivotal role in ensuring that the company's marketing efforts are efficient, data-driven, and aligned with its strategic goals. This position requires a combination of leadership, strategic thinking, and technical expertise to drive marketing excellence within the organization.

If you are an experienced marketing operations professional with a passion for optimizing processes and driving marketing excellence, we encourage you to apply for this Director of Marketing Operations position.

Key Responsibilities

  1. Marketing Strategy Alignment:

    • Collaborate with the Vice President, Global Marketing to align marketing strategies and tactics with overall business objectives.

    • Develop and maintain a marketing operations strategy that supports the company's growth and revenue goals.

  2. Team Leadership:

    • Build and lead a high-performing marketing operations team.

    • Provide guidance and mentorship to team members, fostering professional growth and development.

  3. Process Optimization:

    • Streamline marketing processes and workflows to increase efficiency and effectiveness.

    • Implement best practices and standard operating procedures (SOPs) for marketing operations.

    • Own the processes for demand generation, campaign management, lead routing, and data integration; build and implement models and process for passing leads and accounts to the business development representatives.

  4. Data Analysis and Reporting:

    • Oversee the collection, analysis, and interpretation of marketing data to make informed decisions and recommendations.

    • Partner with the Business Intelligence team in order to produce regular reports and interactive dashboards to track key performance indicators (KPIs) and campaign results with a focus on return on investment (ROI).

    • Derive insights and present findings to executive leadership and marketing functional leaders.

    • Build performance visibility into all parts of the marketing engine to surface actionable insights at the point of planning and execution.

  5. Marketing Technology Management:

    • Evaluate, implement, and manage marketing technology solutions, including marketing automation platforms, analytics tools, and CRM systems, to drive efficiency, effectiveness, and scale.

    • Ensure the integration and utilization of marketing technology to enhance campaign execution and measurement.

  6. Budget Management:

    • Collaborate with VP, Revenue Operations and VP, Global Marketing to develop and manage marketing operations requirements for budget/investment planning.

    • Monitor expenses and optimize resource allocation to maximize ROI.

    • Manage relationships with external vendors and agencies to support marketing initiatives.

  7. Cross-functional Collaboration:

    • Work closely with other departments such as sales, product management, product marketing, Legal, Security and Compliance, and IT to ensure alignment and collaboration on marketing initiatives.

  8. Compliance and Governance:

    • Ensure marketing activities comply with industry regulations and company policies.

    • Implement data privacy and security measures to protect customer information.

  9. Database and Data Integrity:

    • Manage and grow marketing databases that power analytics, audience targeting, and personalization while ensuring effective data stewardship.


  • Bachelor's degree in Marketing, Business, or a related field.
  • 7+ years experience in marketing operations or a related role, with a proven track record of success in a leadership role.
  • Strong leadership, team management and project management skills.
  • Excellent analytical, organizational, and problem-solving skills.
  • Strong written, verbal, and presentation skills; ability to engage in strategic discussions and navigate complex business concepts.
  • 7+ years working to define marketing strategies, trends, and best practices.
  • 7+ years in marketing technology and automation platforms (e.g., CRM, marketing automation, analytics).
  • Ability to think strategically and make data-driven decisions.
  • Excels at direction-setting, consensus-building, and communication in a dynamic, collaborative culture.
  • Proven ability to build a marketing operations team around a vision that drives business results through internal collaboration and cross-functional engagement.
  • Passionate about using data to answer critical business questions and drive decision making.
  • Deep understanding of advanced concepts around campaign orchestration, nurturing, and other marketing automation campaign capabilities.

Additional Information

The expected annual base salary range for this position is: $126,000/year to $182,000/year. This position is bonus eligible / commission-based.
As a Remote-First company, actual compensation will be provided in writing at the time of offer, if extended, and is determined by work location and a range of other relevant factors, including but not limited to: experience, skills, degrees, licensures, certifications, and other job-related factors. Internal equity, market and organizational factors are also considered.

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. In our Remote-First approach to collaborating, you are also able to work the way that best fits your style and situation - whether that be remote, in one of our offices/rented spaces, or hybrid.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.

Our Values underpin everything we do.

  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits

  • Flexible/hybrid working
  • Remote First Culture
  • Health Care Coverage*
  • Tuition Reimbursement*
  • Competitive Paid Time Off
  • 4 Self-Care Days per year
  • National Holidays*
  • 2 Founder Days + Juneteenth Observed
  • Paid Volunteer Time*
  • Charitable contribution match*
  • Monthly Wellness Reimbursement/Home Office Equipment*
  • Access to Modern Health (mental health platform)
  • Parental Leave*
  • Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!

Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.