AREA MANAGER — FLUENTO

ABOUT THE ROLE

The Area Manager — Expansion is a hunter role at the heart of Lead Group's Fluento growth engine. You will be the primary revenue driver for new premium school acquisition within your territory, building and scaling both direct school relationships and distributor-routed channel partnerships. You will act as a strategic advisor to school principals and management committees, positioning Fluento's English-learning system as a transformational investment — not a commodity product. Success in this role requires the ability to open doors in premium institutions (where relationships and credibility matter), run disciplined multi-stakeholder sales cycles, and build a distributor network that multiplies your reach. .

ROLES & RESPONSIBILITIES

• Premium School Acquisition (Primary — 60% of effort): Identify, prospect, and close new contracts with premium schools (annual fee ≥ ₹25,000); target 6-7 new school sign-ups per quarter through consultative, outcome-led conversations with principals, trustees, and academic heads.

• Distributor Channel Alignment (Secondary — 25% of effort): Onboard, and grow distributor partners across the territory; ensure ≥ 70% of registered distributors generate at least one order per quarter; drive ≥ 25% YoY distributor revenue growth. • Pipeline Generation & Lead Management: Maintain a live pipeline of ≥ 2.5× monthly quota; generate 30–50 qualified leads per month from channel partners, referrals, and direct outreach; log all activities in CRM within 24 hours.

• Consultative Needs Diagnosis: Run structured discovery meetings to uncover each school's English-learning gaps, outcome objectives, and budget cycle; tailor Fluento's value proposition to each institution's specific context.

• Relationship & Retention Management: Ensure Year-1 schools transition into Year-2 renewals at ≥ 85% rate through proactive engagement, usage reviews, and outcome showcasing.

• Market Intelligence & Reporting: Provide weekly pipeline and territory health reports; flag competitive activity and pricing pressure; share school-level feedback to inform product and pricing strategy.