Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

If you want to help make an impact on our members' lives – we want to hear from you!

Snapshot of the Role:

We are looking for a proactive, innovative, self-starter who wants a hands-on role in building out our new MasterClass at Work (Enterprise) business. This person will have a unique mix of Enterprise Marketing skills and experiences that will help position this new business and successfully manage moving prospects through our sales pipeline.

What you will do:

• Develop Enterprise Marketing plans that will enable us to hit our sales goals.
• Understand the personas of the buyers for our Enterprise business and educate them about MasterClass at Work, and what problems we are trying to solve.
• Lead integrated and strategic marketing and communications plan for our Enterprise business to advance brand awareness via campaigns and programs.
• Work cross-functionally to integrate the Enterprise business into the fabric of the company.
• Drive creative and content marketing for our Enterprise business ranging from sales collateral to blog content and social media content.
• Manage outbound marketing efforts from advertising, AR/PR, Digital, Web, Social, and Events to drive visibility across stakeholders.
• Manage a small but mighty team and train, motivate people to perform at their best, and provide effective and timely feedback to achieve results.
• Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards, and processes to drive increases in successful customer acquisition and current customer upsell opportunities.

About you:

**Above everything else, you are someone who drives impact, uses curiosity to do so and in the end, you’ve made both yourself and others better. We look for this in EVERY MasterClass hire.

• Proven success in an early stage enterprise (B2B) marketing role
• Ability to understand buyer personas and align creative content and integrated marketing campaigns to an overall marketing strategy
• Proven success developing go-to-market motions across market segments with a focus on product marketing

The following competencies are key to your success:

• Leadership: in the form of leading a team and leading a strategy to execution
• Scrappy and comfortable with ambiguity: this is a builder role and things change quickly here, you need to be comfortable with that
• Communication: you will be collaborative with team members and stakeholders across the organization

Our interview process is not a secret. That “About You” section? That’s truly what we want. That’s exactly what we will be assessing.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

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