Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

If you want to help make an impact on our members' lives – we want to hear from you!

Snapshot of the Role:

This role will have broad responsibility for the global performance, operations, and strategy of influencer and affiliate programs with executional focus on TikTok ads to meet new sales targets. Additional opportunities exist to own other media channels including but not limited to podcasts, streaming audio, radio, programmatic video, and more.

• Own influencer and affiliate relationship management via Aspire or Influencer agencies to generate performance-driven user-generated content (UGC) to fuel the TikTok platform
• Influencer Prospecting & Outreach: Research, identify, and coordinate relationships with influencers through inbound and outbound outreach
• Campaign Concepting & Briefing: Develop creative and strategic briefs for influencer campaigns in collaboration with cross-functional teams
• Contract Negotiations & Terms: Coordinate contract agreements and ensure compliance with legal and regulatory requirements
• Content Feedback and Monitoring: Monitor influencer content and provide feedback to ensure compliance with brand guidelines
• Content Approvals: Liaise with cross-functional teams to ensure influencer content is approved and ready for publishing
• Formulate a winning TikTok media strategy through rigorous channel testing focused on campaign structure, targeting, creative, landing pages, and more
• Campaign Structure: Own campaign build structures, targeting approach, and landing page destinations as needed to execute strategic campaigns
• Creative Optimizations: Leverage UGC to identify appropriate briefing, creative approach, and relevant optimizations to elongate creative impact
• Performance Monitoring: Actively manage daily campaign health focused on performance KPIs of ROAS, CAC, and more
• Reporting & Insights: Monitor, track, and proactively deliver ongoing performance reports and analyses with a focus on efficiently increasing channel scale in partnership with data analytics
• Assist with the execution and management of the affiliate program, coordinating communications between our external agency, including the following:
• Collaborate with external agency to guide messaging outreach for the affiliate program
• Filtering and approving new affiliate partners in line with program goals
• Develop and communicate messaging for partner outreach including class launches and promotional events
• Analyze weekly performance of the affiliate program with the ability to spot gaps and provide unique insight.

About you:

**Above everything else, you are someone who drives impact, uses curiosity to do so and in the end, you’ve made both yourself and others better. We look for this in EVERY MasterClass hire.

• Experience in a hands-on performance marketing role optimizing towards and reporting on CPA or ROAS targets on TikTok, Instagram, and/or other paid social platforms
• Successfully managed influencer and talent relationships from start to finish
• Worked in a highly cross-functional role to coordinate content approvals
• Knowledge expert across current and emerging paid media platforms with insights into industry, bidding, targeting, creative, and platform best practices and trends

The following competencies are key to your success:

• Ability to work with ambiguity to define campaign strategy and execution
• Strong communicator with the ability to collaborate with cross functional groups
• Analytical with the ability to pull data and generate reports to unlock strategic insights and action items

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.