Company Overview

Section is an AI transformation company that helps organizations deploy and get value from generative AI. AI-powered workforces will have a sustained competitive advantage over the next decade, but most of the workforce is unprepared. We help organizations plan their AI transformation, upskill their workforce, and build a culture of daily AI use – all with the goal of driving real productivity gains and ROI. Our goal is to bring a million workers into the “AI class” by 2026.

Position Overview

We're seeking an experienced Enterprise Marketer to own and accelerate our B2B marketing efforts, with primary focus on driving ProfAI awareness and generating qualified leads for our enterprise transformation services. This role is critical to achieving our 2026 revenue goals and will directly support our transition to an enterprise-focused business model.

You'll work closely with our sales team, our enterprise delivery team, and our product team to position Section as the premier AI transformation partner for large enterprises.

Key Responsibilities

ProfAI marketing and lead generation

• Own the ProfAI enterprise marketing strategy and drive ProfAI awareness, leads, pipeline, and closed-won deals by developing and executing marketing campaigns that showcase ProfAI as the leading AI coaching solution

• Work closely with the content marketing team to turn TOF leads into ProfAI meetings and closed-won deals

• Support the sales team in selling ProfAI with sales enablement materials, positioning, demos, and more

• Optimize product-led growth by working with the ProfAI product team to implement PLG features and use ProfAI as a lead generation engine

• Manage ProfAI marketing budget and lead nurture campaigns to convert prospects into sales conversations
  

Enterprise services marketing

• Position Section's expertise in AI transformation and change management

• Work closely with the content marketing team to generate and nurture high-value leads for our large enterprise AI transformation services

• Support sales process with compelling collateral, case studies, and prospect nurture sequences

• Track and optimize enterprise lead quality and conversion rates

• Create enterprise-focused content including whitepapers, case studies, and educational resources that demonstrate ROI and transformation outcomes
  

Marketing operations and strategy

• Own marketing funnel optimization from awareness through sales handoff, with focus on enterprise buyer journey

• Oversee implementation of marketing automation, lead scoring, and attribution tracking

• Analyze and report on marketing performance, pipeline contribution, and ROI across channels

Requirements

Must-have experience

• 5+ years B2B marketing experience with focus on enterprise/large account marketing

• Proven track record generating qualified leads for high-ACV ($50K+) solutions

• Analytics-driven approach with experience in attribution, funnel optimization, and ROI measurement

• Daily AI user with deep curiosity about the role of AI in the enterprise
  

Optional / preferred qualifications

• SaaS/technology marketing experience, preferably in enterprise software

• Content marketing skills including ability to create technical content for enterprise audiences

• Product marketing background with experience launching and positioning B2B software products

• Understanding of enterprise sales cycles and ability to support complex, consultative sales processes
  

Skills and attributes

• Strategic thinking with ability to develop integrated marketing campaigns that align with business priorities

• Execution excellence - can move quickly from strategy to implementation

• Cross-functional collaboration - works effectively with sales, product, and content teams

• Data-driven decision making with strong analytical and problem-solving skills

• Excellent communication - can translate complex AI concepts for enterprise buyers

• Startup mentality - thrives in fast-paced environment with evolving priorities

Compensation

Competitive salary range of $150,000-$180,000, commensurate with experience and qualifications.

This role offers the opportunity to work directly with executive leadership on a high-priority business objective in a fast-growing company.